Jonny Stevens, MBA

Jonny Stevens, MBA

Suffolk, Prince Edward Island, Canada
4K followers 500+ connections

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Growth Champions Consulting
Company Website

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    Management Consulting, Training, Demand Generation, and Growth Marketing

About

Throughout my professional journey, I have been dedicated to the growth and success of various businesses, either by serving in leadership positions or offering my expertise as a consultant. I am deeply fascinated by the stories that define a business: the motivations of its founders, the reasons behind customer loyalty, and the unique market niche that the business can occupy. My goal is to help unveil these elements and craft a compelling narrative to grow the business.

My experience in new product and service development, product market fit, value proposition development, and go to market strategy and execution, combined with first hand knowledge of selling and integrating a scale up tech business gives me unique insight into the full lifecycle of a business.

I am currently pursuing my doctorate in business administration, focused on evidence based management. My area of research is sales, compensation, and motivation/reward systems. My passions encompass education, health, culture (particularly music), and both short and long-distance sailboat racing. I believe that these experiences are best shared with friends, family, and close colleagues, which makes me a highly relationship-oriented individual.

Articles by Jonny

Contributions

Activity

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Experience

Education

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    I am currently advancing my Master's research by pursuing a Doctorate from the Sobey School of Business at Saint Mary's University. This endeavour allows me to deepen my understanding of both quantitative and qualitative research methodologies while concentrating on critical aspects of organizational performance and success.

    My research primarily revolves around motivation and performance, gender in sales, and exploring how organizations can effectively inspire their workforce to achieve…

    I am currently advancing my Master's research by pursuing a Doctorate from the Sobey School of Business at Saint Mary's University. This endeavour allows me to deepen my understanding of both quantitative and qualitative research methodologies while concentrating on critical aspects of organizational performance and success.

    My research primarily revolves around motivation and performance, gender in sales, and exploring how organizations can effectively inspire their workforce to achieve their full potential. Additionally, I delve into the realm of compensation and rewards, examining the intricacies of designing and implementing incentive structures that drive employee engagement and productivity.

    By pursuing this Doctorate Program, I aim to enhance my expertise in these key areas and contribute to the ongoing conversation around organizational performance and customer satisfaction.

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    Activities and Societies: MBA Society

    Masters of Business Administration with a focus on evidence based management. My research was focused on the organizational obstacles which hinder the adoption of AI in Enterprise.

    This research has been foundational in helping many organizations adopt AI.

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    Evidence-based management is an approach that involves consciously setting aside the accepted conventions and hierarchy of opinion, and instead, using critical thinking and the best available evidence to make decisions.

Volunteer Experience

  • Standards Development for Ethical AI

    Standards Development for Ethical AI

    CIO Strategy Council

    - 5 years 5 months

    Science and Technology

    Contributing to the formation of standards for the ethical use of artificial intelligence through work on the committee for Ethical AI and Big Data.

    https://www.itworldcanada.com/article/canadas-cio-strategy-council-publishes-national-ai-standards/422722

    https://ciostrategycouncil.com/2018/08/cio-strategy-council-an-emerging-international-leader-on-developing-standards-for-ethical-use-of-ai-and-big-data/…

    Contributing to the formation of standards for the ethical use of artificial intelligence through work on the committee for Ethical AI and Big Data.

    https://www.itworldcanada.com/article/canadas-cio-strategy-council-publishes-national-ai-standards/422722

    https://ciostrategycouncil.com/2018/08/cio-strategy-council-an-emerging-international-leader-on-developing-standards-for-ethical-use-of-ai-and-big-data/

    https://www.linkedin.com/feed/update/urn:li:activity:6543859514737778688

  • Treasurer Board Of Directors

    Treasurer Board Of Directors

    Halifax Pop Explosion Association

    - 4 years 4 months

    Arts and Culture

    Providing executive board financial oversight and organization level financial signatory for a long running arts organization.

  • Digital Services

    Route Halifax Saint Pierre Ocean Race

    - 2 years

    Health

    Route Halifax Saint-Pierre Ocean Race is an ocean race held in late June or early July, every two years (in opposite years from the Marblehead to Halifax Ocean Race), from Halifax, Nova Scotia, Canada for a distance of approximately 360 nautical miles (670 km) to Saint-Pierre, in the French Archipelago of Saint-Pierre et Miquelon off of coastal Newfoundland. It is raced by crews of two or more people, most commonly in sailboats in the 30 to 40 foot (9.1 to 12.2 m) range, but boats from 21 feet…

    Route Halifax Saint-Pierre Ocean Race is an ocean race held in late June or early July, every two years (in opposite years from the Marblehead to Halifax Ocean Race), from Halifax, Nova Scotia, Canada for a distance of approximately 360 nautical miles (670 km) to Saint-Pierre, in the French Archipelago of Saint-Pierre et Miquelon off of coastal Newfoundland. It is raced by crews of two or more people, most commonly in sailboats in the 30 to 40 foot (9.1 to 12.2 m) range, but boats from 21 feet (6.4 m) to 60 feet (18 m) have been raced in the past

  • Sponsorship Director

    Chester Race Week

    - 2 years

    Health

    Chester Race Week is the largest keelboat regatta in Canada and has been presented by the Chester Yacht Club for more than 100 years.

  • Coach

    Sherwood Parkdale Minor Hockey Association

    Children

    Minor hockey coach and volunteer, teaching kids that a positive mental attitude (PMA) is critical in sport and in life.

  • In house specialist - Growth Advisor

    In house specialist - Growth Advisor

    Startup Zone PEI

    Science and Technology

    Advising startup founders on growth and sales.

  • Secretary

    Sherwood Parkdale Minor Hockey Association

    Children

Publications

  • Bridging the Gap: Women in Business to Business Sales

    Administrative Sciences Association of Canada

    Conference proceedings: The field of business-to-business (B2B) sales has traditionally been dominated by men, and as a result, women in B2B sales often face unique challenges in terms of career advancement and equal pay. This paper aims to describe the specific challenges facing women in B2B sales, including pay discrimination, sexual harassment, bias, and lack of mentorship. The paper will also examine recommendations for organizations to overcome these challenges, such as building…

    Conference proceedings: The field of business-to-business (B2B) sales has traditionally been dominated by men, and as a result, women in B2B sales often face unique challenges in terms of career advancement and equal pay. This paper aims to describe the specific challenges facing women in B2B sales, including pay discrimination, sexual harassment, bias, and lack of mentorship. The paper will also examine recommendations for organizations to overcome these challenges, such as building organizational support (Increase perceived organizational support, reduce sexual harassment, and eliminate pay discrimination) and improving talent pipeline and advancement opportunities (Promoting women to leadership positions, eliminating gender-coded language in job postings, building capacity through increased entry-level roles).

    See publication

  • Thesis: Big Data, Big Decisions

    Sobey School of Business

    The purpose of this research study was to research big data as it relates to decision making through current academic literature and consultants reports, then to interview firms to identify what managers wish to obtain from big data and where firms are on their adoption of data-driven decision making.

    After reviewing the academic literature and conducting primary research, it is believed that there are knowledge gaps on how big data can provide firms a competitive advantage…

    The purpose of this research study was to research big data as it relates to decision making through current academic literature and consultants reports, then to interview firms to identify what managers wish to obtain from big data and where firms are on their adoption of data-driven decision making.

    After reviewing the academic literature and conducting primary research, it is believed that there are knowledge gaps on how big data can provide firms a competitive advantage. Furthermore, while big data is on the list of almost all of the managers and executives interviewed, a very small percentage have implemented a big data program.

Courses

  • Computer Information Systems

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  • Corporate Finance

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  • Directed Study on Big Data

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  • Economics & Global Policy

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  • Ethics

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  • Financial Accounting

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  • Leadership

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  • Managerial Accounting

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  • Operations Management

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  • Organizational Behaviour

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  • Statistics for Managers

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  • Strategic HR Management

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  • Strategic Management

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  • Change Management

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  • Community Economic Development

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  • Economic Geography

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  • International Business

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  • Marketing

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Projects

  • Authentic Seacoast

    - Present

    Authentic Seacoast is a local Nova Scotian company with a diverse and ever-growing line of consumer product brands, including coffee, craft beer, soap, spring water, and now rum. With two new rums hitting the market in late 2014, Authentic Seacoast turned to Revolve to launch their Sea Fever Rum brand.

    Other creators
    See project

  • Music Mogul Video Game

    - Present

    Concept and development of video game focused on engaging aboriginal youth in Canadian business.

    Other creators
    See project

  • Knightsbridge Robertson Surrette Website

    - Present

    Project management of agile development on the new KBRS website.

    Other creators

  • TIMBER MART Content Strategy

    - Present

    Develop content strategy for Canadian building supplies retailer website Timbermart.ca.

    Other creators
    See project

  • Collide Halifax

    - Present

    HPX Digital is an interactive event for digital creators curated by FITC. HPX Digital focuses on delivering content, networking and business opportunities for the web, mobile, gaming, startup, design and marketing sectors and is a showcase for Atlantic Canadian Digital Creators.

    Other creators
    See project

  • Efficiency Nova Scotia Annual Report

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    Communicating the work that Efficiency Nova Scotia does on behalf of Nova Scotians.

    Other creators
    See project

  • Good Cheer Trail Application

    Taste of Nova Scotia is a unique, province-wide marketing program, whose 150 members treat locals and visitors to the most exceptional culinary experiences our province has to offer. To kick-off the 2015 summer season, with a Tourism Nova Scotia focus on culinary experiences, the two organizations launched the Good Cheer Trail – Canada’s first winery, craft brewery and distillery adventure, providing visitors with a culinary roadmap – and engaged Revolve to brand and bring the trail to life…

    Taste of Nova Scotia is a unique, province-wide marketing program, whose 150 members treat locals and visitors to the most exceptional culinary experiences our province has to offer. To kick-off the 2015 summer season, with a Tourism Nova Scotia focus on culinary experiences, the two organizations launched the Good Cheer Trail – Canada’s first winery, craft brewery and distillery adventure, providing visitors with a culinary roadmap – and engaged Revolve to brand and bring the trail to life with the appropriate marketing tools. We applied disruptive thinking to develop the logo, advertising campaign, printed passport and web app.

    Other creators
    See project

  • East Coast Lifestyle E-Commerce

    East Coast Lifestyle is a clothing brand with a simple DNA: it’s about being proud of where you’re from. Started by entrepreneur Alex MacLean in 2013 when he started selling branded hoodies from his parent’s front lawn, East Coast Lifestyle has exploded into a pop-culture phenomenon with celebrities like Ed Sheeran, ASAP Ferg, Sidney Crosby and several other NHL hockey stars repping the coast and making the brand go viral online. In the words of one fan, “East Coast Lifestyle is more than a…

    East Coast Lifestyle is a clothing brand with a simple DNA: it’s about being proud of where you’re from. Started by entrepreneur Alex MacLean in 2013 when he started selling branded hoodies from his parent’s front lawn, East Coast Lifestyle has exploded into a pop-culture phenomenon with celebrities like Ed Sheeran, ASAP Ferg, Sidney Crosby and several other NHL hockey stars repping the coast and making the brand go viral online. In the words of one fan, “East Coast Lifestyle is more than a clothing brand. It unites people no matter where they are.”

    See project

  • A Girl Named Elizabeth Animation

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    Working with a visionary client to make their concept a reality. This is one of those projects that you dream about working on. Great idea from a great client, amazing production partner and a wonderful finished product.

    Other creators
    See project

  • Authentic Seacoast Distilling Company Ltd.

    Develop a strategy and campaign creative direction for the clients new product launch.

    Other creators
    See project

  • Fairtrade Canada Creative Campaign

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    Working with client and creative team to develop marketing strategy and creative campaign and retail assets.

    Other creators
    See project

  • Halifax Pop Explosion

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    The Halifax Pop Explosion is a 5-day Music, Media and Culture Festival and Conference. We program new and innovative music to the 22,000 fans and delegates who attend each year from around the world. Halifax Pop Explosion also operates HPX Digital, an interactive event for digital creators focused on web, mobile, startup, design, gaming and marketing.

    Other creators
    See project

  • MetOcean Website Development & Trade Show

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    Since 1985, MetOcean has been a global leader in the design and production of meteorological and oceanographic platforms.

    Other creators
    See project

  • OneWind Brand

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    One Wind (formerly Eon Windelectric) is an independent service provider dedicated to helping wind farm owners harvest as much clean energy as possible. In 2015, One Wind asked Revolve to refresh, redefine and relaunch their brand.

    See project

Honors & Awards

  • Video Game of the Year (Silver)

    Ice Award

    http://ice2015.icebergapp.com/winners/view/312

    Cape Breton University wanted to inspire Aboriginal Youth to pursue business studies and entrepreneurship, and selected a mobile game as the mechanism. But how do you get kids to play a game about business? Revolve was happy to take on this challenge to conceive and execute a game that’s both fun and educational.

Languages

  • English

    Native or bilingual proficiency

Organizations

  • APEX

    Member

    - Present

    The Airline Passenger Experience Association (APEX) is the only non-profit membership trade organization comprised of the world's leading airlines, industry suppliers, major media groups and related aviation industry leaders dedicated to elevating the passenger experience for more than 80% of global passengers, while driving industry initiatives and desired regulations.

    The Airline Passenger Experience Association is a network of the world's leading airlines, suppliers and related…

    The Airline Passenger Experience Association (APEX) is the only non-profit membership trade organization comprised of the world's leading airlines, industry suppliers, major media groups and related aviation industry leaders dedicated to elevating the passenger experience for more than 80% of global passengers, while driving industry initiatives and desired regulations.

    The Airline Passenger Experience Association is a network of the world's leading airlines, suppliers and related companies committed to elevating the level of the airline passenger experience. The association offers members a wide range of opportunities to excel in the airline passenger experience industry by keeping them current with the latest industry news, trends and developments and by helping them develop relationships with clients and colleagues from around the world.

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